Rodeo Ticket Growth and Marketing Tools

With the right strategies, you can sell more rodeo tickets and get crowds at your rodeo. Rodeo Ticket offers growth tools that support your marketing efforts in the categories below:

1. Fan Network Marketing
2. Email Marketing
3. Search Engine Optimization (SEO)
4. Discounts & Promo Codes

With built-in tools to support each of your marketing strategies, you’ll have everything you need to grow your rodeo.

1. Fan Network Marketing

Your rodeo fans are your best recruiters for getting people to come to your rodeo. With the built-in tools below you can turn your fans into built-in marketers and grow your loyal fanbase:

• Referral System
• Social Discount
• Loyalty Program

Referral System

Offer refunds to your attendees based on how many tickets they help you sell. Set your per-ticket refund rate, and your attendees can earn up to their order back. It’s a great way to encourage and reward your attendees for helping you get more people in your rodeo stands.

Once you’ve set up your refund rate, you don’t have to do anything else. Our system creates unique links and includes them in the confirmation emails. You’ll know which fans have referred the most people to your rodeo based on purchases through this link. You’ll also see how much revenue you gained from your referral program.

Your fans can manage redeeming their refund from their Manage Order page. All of this automation means that you can grow your rodeo without additional work.

You can also use the referral refund system for tracking sales at local businesses and even your rodeo queen ticket sales.

Social Discount

A second way you can connect with your fans’ friends and family is on social media. Offer a $1-2 discount on an order when your ticket buyers share your ticketing page on Facebook.

This visibility on social media is more powerful than a social media ad – it’s a post from a friend. People are more likely to do things that their friends and family are doing, which is different from an ad no matter how targeted it is.

With Rodeo Ticket’s Social Discount tool, you can also customize the message, image, and link. So, you can have as much control over this post as opposed to an ad.

Loyalty Program

Reward your loyal fans and create new ones with a loyalty program. Set the discount amount, the number of years attended to qualify, and customize your email message. Our system will autogenerate promo codes for each eligible attendee.

Redemption is automatically tracked, so you can understand the success of your rodeo loyalty program.

2. Email Marketing

Grow your email list, send emails to your audience, and turn abandoned carts into completed orders:

• Free Mass Email
• Abandoned Cart Emails
• Email List Builder

Email List Builder

Use your closed ticketing page to build an email list. Even though you’re not selling tickets yet, turning your closed page into an email list builder turns a dead end into an opportunity to grow your rodeo.

Let people sign up for an email notification when your ticket sales open. When sales open, our system automatically sends an email to each person who signed up. There’s no additional work for you, and you can include these emails in your future email marketing campaigns.

Abandoned Cart Emails

Sometimes your ticket buyers get interrupted before they can finish their order. You don’t have to lose those sales. Our system sends an automated email reminder to each order after 30 minutes of being abandoned.

The link in the email takes your buyers right to the payment page, so they don’t have to reselect tickets or seats (unless someone else has purchased those seats in the meantime). All they have to do is finish paying.

You can customize your email message and add more email reminders – 24 hours, 3 days, and 7 days after an order has been abandoned.

With these customizable abandoned cart emails, you’ll stop losing ticket sales to interruptions and forgetfulness.

Free Mass Email

Rodeo Ticket also makes email marketing easy – you can email attendees, sponsors, volunteers, donors, and more through our system.

You can send emails with important information about your rodeo so your fans can be prepared for your performances. You can also send marketing emails with information about price increases, next year’s dates, and sales opening day.

Sending thoughtful emails can help you build a good relationship between your rodeo and your fans.

You can customize your emails with templates, automatically include your logo and sponsor logos, and include links to your social media pages automatically.

With these tools, you can streamline your email marketing and grow your rodeo.

Learn more about creating your rodeo email marketing strategy.

3. Search Engine Optimization (SEO)

Make it easy for people to find your rodeo in Google searches and AI search. Rodeo Ticket offers rodeo SEO tools that help you grow your online presence:

• Calendar Listings
• Marketing Page
• Free Websites

Calendar Listings

People look for things to do online, and event calendars are a great way to help people learn about your rodeo. Rodeo Ticket has rodeo calendars that show rodeos by state and upcoming rodeos overall.

Rodeo Ticket’s calendars are also integrated with other online event calendars, so you’ll get listed on multiple calendars with a Rodeo Ticket calendar listing.

Marketing Page

You’ll make your rodeo easier to find online with a customizable marketing page. These pages are designed to rank well in Google, so it’s easy for people to find your rodeo online.

Customize your marketing page with details about your rodeo, photos, and video. You can even include your sponsor logos. As people leave reviews of your rodeo, those will be automatically included, too. 

Your marketing page automatically includes links to your ticketing page, sponsor sales page, registration form, etc. There’s also a contact form so people can email you with questions.

Free Websites

You can also use Rodeo Ticket’s services to create a website to further grow your online presence. Rodeo Ticket also offers free website hosting or you can use your own domain.

4. Discounts & Promo Codes

Offer ticket discounts strategically to get more people to come to your rodeo. Rodeo Ticket makes it easy to encourage sales with customizable discounts:

• Group Discounts
• Bundles, Box Seats, & Season Passes
• Corporate Discounts
• Club Discounts
• Custom Promo Codes

Group Discounts

Encourage people to increase their order sizes by offering a group discount. With Rodeo Ticket’s software, you don’t have to keep track of another promo code – you can automatically display the group discount offer and apply it to eligible orders.

Group discounts are customizable to specific performances, so you can apply your group discounts strategically to grow your rodeo.

Bundles, Box Seats, & Season Passes

Another tactic to grow your ticket sales is to create ticket packages. You can create bundles, box seats, and season passes with Rodeo Ticket’s software.

Bundles can help you get more families to your rodeo – you can sell a set number of tickets for a discounted package price.

Box seats can help you sell seats as a group, so if someone wants a particular seat included in a box seats package, they’ll need to buy all of the seats in that package.

Season passes can help you get people coming to your rodeo regularly, this is particularly helpful if your rodeo runs for several months.

Corporate Discounts

You can offer local businesses and organizations a discount for their employees. You’ll set the discount rate and how emails are validated. Then, you’ll send the corporate sign-up link to the organizations.

It’s a great way to network with your local community, give local employers an additional perk for their employees, and get more people to your rodeo.

Offering a corporate discount can also be a great way to open sponsor conversations because you’re offering them something already.

Club Discounts

Quickly and easily offer discounts to local clubs and organizations that use Rodeo Ticket’s membership software. Once you set up your discount and which membership tiers are eligible, our system applies discounts without your needing to create and track yet another promo code.

Custom Promo Codes

To tailor your discounts to a special promotion or a specific marketing campaign, you can use Rodeo Ticket to create promo codes. You can create promo codes that apply to specific items in an order or to the order overall.

You’ll also be able track how often each code is used to help you measure the success of your promotional campaigns.

With over a dozen growth tools, you’ll have everything you need to sell more tickets to your rodeo.