You almost made the sale, but your attendee abandoned their card before they finished paying.
It’s frustrating. You work hard to make each sale, it’s painful to lose a sale the moment before your potential attendees pay.
You can have some compassion. After all, you’ve been interrupted before. You just need to make sure that your future attendees don’t forget about buying tickets for your rodeo.
Our system automatically emails every order left incomplete for 30 minutes. Even with one reminder, you can close more ticket sales.
To boost effectiveness, you can turn on additional reminder emails. This setting sends up to three more emails when orders still aren’t complete after 24 hours, three days, and seven days. These recurring reminders help keep your rodeo top of mind and help you close more of almost closed sales.
Each reminder email includes a unique link that returns directly to the payment page, so your buyers don’t have to reselect their tickets. All they have to do is pay.
Of course, if the original seats have sold or an event time is sold out, then they’ll need to make new selections before completing payment.
When customizing your abandoned cart email reminders, lean into your branding and highlight specific attractions of your rodeo. Above all, keep your email short and focused on getting people to complete their ticket orders.
Photos tell a story, and they’re also easy for people to understand. Include a photo or two of a great bull ride, an impressive barrel run, or your rodeo clown. These visuals help people thinking about your rodeo start to see themselves there and get a sense of the rodeo experience you’re creating.
As you choose photos, try to use photos that show a crowd in the stands. Showing a crowd at your rodeo helps people know they won’t be the only people at your event and highlights that you create a memorable rodeo.
Anything that makes your rodeo particularly special this year is worth highlighting. If you have a new arena, highlight that. If you were able to get a sought-after specialty act, that’s worth mentioning. If you were able to get a popular musical guest, that’s something worth highlighting across your marketing and reminding people of in your abandoned cart email reminders.
Gather some testimonials from your loyal attendees. Ask them to talk about their experience at your rodeo or what keeps them coming back year after year. Add a few of these testimonials to your abandoned cart email alongside some photos to help people visualize being at your rodeo.
As you start using abandoned cart email reminders more, test different types of content in your email to find what works best for getting more people to finish their orders.
Develop your email marketing beyond abandoned carts:
Build Your Email List from Your Ticketing Page
Free Email Marketing Strategies for Your Rodeo
7 Steps to Verify Your Email Address to Boost Deliverability
