Reward Your Loyal Rodeo Fans

Whether you’re starting a new tradition in your community or building on a long-standing rodeo tradition, keeping attendees coming back year after year ensures your rodeo’s success.

Beyond delivering a high-quality experience at your rodeo, you can encourage attendees to return next year with a loyalty program.

Rodeo Ticket makes it easy to build and maintain your loyalty program:

• Offer discounts based on attendance.
• Improve retention and sell out faster.
• Boost revenue with additional products.

1. Offer discounts based on attendance.

Reward attendees who’ve attended your rodeo more times with larger discounts than you offer your newer attendees.

Start by thinking through your overall budget. How high of a discount can you offer your most loyal attendees? Then set up your program standards.

For example:

• 5+ years of rodeo ticket orders rewarded with a 15 percent discount
• 3-4 years of rodeo ticket orders rewarded with a 10 percent discount
• 1-2 years of rodeo ticket orders rewarded with a 5 percent discount

Your rodeo loyalty program may look different, and Rodeo Ticket’s system is fully customizable to meet your needs.

Once you’ve determined loyalty discounts you’re comfortable with, use our loyalty program to send autogenerated unique promo codes to all of your past attendees who qualify for each discount.

Build your ticket discount strategy: How to Enhance Your Rodeo Ticketing Sales Strategy with Discounts

2. Improve retention and sell out faster.

Notify your past attendees when this year’s rodeo tickets go on sale. Knowing sales are open and that they have a special discount code will encourage more people to buy rodeo tickets sooner.

If you’re using Rodeo Ticket’s customizable referral system, you’ll be able to maximize the number of attendees referring their friends and family to buy tickets to your rodeo.

Combined, your loyalty and referral programs will make it easier for you to sell out.

3. Boost revenue with additional products.

Your most loyal attendees are already your biggest fans – they’re the most likely to buy and wear your rodeo swag. Rewarding them with discounted tickets makes them more likely to come to your rodeo again and spend more money on your merchandise (and concessions). That’s more revenue for your rodeo.

Plus, they become a walking advertisement for your rodeo each time they wear your swag.