Sponsor a Rodeo
Rodeo sponsorship offers visibility and engagement with your business’s target markets. It’s also a great way to support and get involved with local communities.
Each rodeo has its own sponsorship program, so specific marketing opportunities and other offers can vary.
Rodeo Sponsorship Opportunities
We work with more rodeos than any other ticketing platform. Below is a comprehensive list of sponsorship opportunities from our clients. Search by date, price range, and region.
Find Rodeos Near You:
Sponsor $500+
Rodeo Sponsorship Considerations
As you consider becoming a rodeo sponsor, weigh the following factors:
1. Sponsorship Budget
Talk with your team to determine what your sponsorship budget is. It will likely come out of your marketing budget.
To create a realistic budget, you need to know your market. Rodeo sponsorship costs vary across rodeos and are affected by rodeo size.
Sponsorship at smaller rodeos can start around $250. Medium rodeos often start around $2,500. Of course, rodeo sponsorships at the biggest rodeos at the highest tier cost significantly more. These sponsorships tend to start around $10,000.
Sponsorship costs also change if you’re looking to sponsor a rodeo association. Rodeo associations sanction rodeos and organize finals. Remember that these are sponsorships for the association, so you may get a little bit of a larger audience but it will be less targeted.
Sponsorship details for rodeo associations like the Professional Rodeo Cowboys Association (PRCA) and Women’s Professional Rodeo Association (WPRA) are not generally available to view online.
2. Rodeo Audience
A sponsorship’s primary value is access to a rodeo’s audience. Understand the demographics and interests of who attends rodeos generally. Then, you’ll also want to understand the specifics of the rodeo you’re considering sponsoring.
Rodeo Audience Demographics
Rodeo audiences tend to come from communities with strong agricultural ties. Some rodeos also draw tourists interested in experiencing a rodeo for the first time and cowboy culture.
At first glance, it’s tempting to think that rodeo doesn’t draw large audiences. However, taking a closer look at key players shows just how many people are interested in rodeo and rodeo sports.
For example, the PRCA reports 40 million ProRodeo fans. The Professional Bull Riders Association (PBR) reports 83 million interested fans and 16 million avid fans. The Houston Livestock Show and Rodeo draws around 2.5 million people over its 23-day program of events.
While the audience breakdown between men and women varies by rodeo sport, it’s safe to assume an overall 50/50 split between genders. Men tend to be more interested in bull riding. Women tend to be more interested in breakaway roping and other women’s rodeo sports.
Rodeos are a family-friendly event, so you’ll see people of all ages at a rodeo.
Rodeo Audience Interests
The first place to start when understanding a rodeo’s audience interests is to start with the rodeo itself.
Veterinary services and medicine, saddles, and other services for animals will matter to a subsection of your audience.
Turquoise jewelry, cowboy boots, jeans, belt buckles, leather crafts and other fashion products will engage a rodeo audience.
Rodeos often sell beer and other concessions, which makes rodeo sponsorship a great opportunity for local breweries.
Taking things further, consider other products and services that would be relevant to families. Think dental and orthodontic practices, medial practices, physical therapy, law offices, grocery stores, and so on.
3. Sponsorship Value
Rodeo sponsorships often include any number of the benefits listed below:
- Logo on tickets
- Logo placement on website and in rodeo emails
- Logos on arena signs (banners on fence)
- Ads of different sizes in the rodeo program
- PA rodeo announcer promos
- Complimentary tickets
Sometimes you can negotiate a custom deal or a custom inclusion when you’re talking with a rodeo. As you review your sponsorship options, consider the value offered and figure out a way to track your return on investment.
1. Sponsorship Budget
Talk with your team to determine what your sponsorship budget is. It will likely come out of your marketing budget.
To create a realistic budget, you need to know your market. Rodeo sponsorship costs vary across rodeos and are affected by rodeo size.
Sponsorship at smaller rodeos can start around $250. Medium rodeos often start around $2,500. Of course, rodeo sponsorships at the biggest rodeos at the highest tier cost significantly more. These sponsorships tend to start around $10,000.
Sponsorship costs also change if you’re looking to sponsor a rodeo association. Rodeo associations sanction rodeos and organize finals. Remember that these are sponsorships for the association, so you may get a little bit of a larger audience but it will be less targeted.
Sponsorship details for rodeo associations like the Professional Rodeo Cowboys Association (PRCA) and Women’s Professional Rodeo Association (WPRA) are not generally available to view online.
2. Rodeo Audience
A sponsorship’s primary value is access to a rodeo’s audience. Understand the demographics and interests of who attends rodeos generally. Then, you’ll also want to understand the specifics of the rodeo you’re considering sponsoring.
Rodeo Audience Demographics
Rodeo audiences tend to come from communities with strong agricultural ties. Some rodeos also draw tourists interested in experiencing a rodeo for the first time and cowboy culture.
At first glance, it’s tempting to think that rodeo doesn’t draw large audiences. However, taking a closer look at key players shows just how many people are interested in rodeo and rodeo sports.
For example, the PRCA reports 40 million ProRodeo fans. The Professional Bull Riders Association (PBR) reports 83 million interested fans and 16 million avid fans. The Houston Livestock Show and Rodeo draws around 2.5 million people over its 23-day program of events.
While the audience breakdown between men and women varies by rodeo sport, it’s safe to assume an overall 50/50 split between genders. Men tend to be more interested in bull riding. Women tend to be more interested in breakaway roping and other women’s rodeo sports.
Rodeos are a family-friendly event, so you’ll see people of all ages at a rodeo.
Rodeo Audience Interests
The first place to start when understanding a rodeo’s audience interests is to start with the rodeo itself.
Veterinary services and medicine, saddles, and other services for animals will matter to a subsection of your audience.
Turquoise jewelry, cowboy boots, jeans, belt buckles, leather crafts and other fashion products will engage a rodeo audience.
Rodeos often sell beer and other concessions, which makes rodeo sponsorship a great opportunity for local breweries.
Taking things further, consider other products and services that would be relevant to families. Think dental and orthodontic practices, medial practices, physical therapy, law offices, grocery stores, and so on.
3. Sponsorship Value
Rodeo sponsorships often include any number of the benefits listed below:
- Logo on tickets
- Logo placement on website and in rodeo emails
- Logos on arena signs (banners on fence)
- Ads of different sizes in the rodeo program
- PA rodeo announcer promos
- Complimentary tickets
Sometimes you can negotiate a custom deal or a custom inclusion when you’re talking with a rodeo. As you review your sponsorship options, consider the value offered and figure out a way to track your return on investment.
1. Sponsorship Budget
Talk with your team to determine what your sponsorship budget is. It will likely come out of your marketing budget.
To create a realistic budget, you need to know your market. Rodeo sponsorship costs vary across rodeos and are affected by rodeo size.
Sponsorship at smaller rodeos can start around $250. Medium rodeos often start around $2,500. Of course, rodeo sponsorships at the biggest rodeos at the highest tier cost significantly more. These sponsorships tend to start around $10,000.
Sponsorship costs also change if you’re looking to sponsor a rodeo association. Rodeo associations sanction rodeos and organize finals. Remember that these are sponsorships for the association, so you may get a little bit of a larger audience but it will be less targeted.
Sponsorship details for rodeo associations like the Professional Rodeo Cowboys Association (PRCA) and Women’s Professional Rodeo Association (WPRA) are not generally available to view online.
2. Rodeo Audience
A sponsorship’s primary value is access to a rodeo’s audience. Understand the demographics and interests of who attends rodeos generally. Then, you’ll also want to understand the specifics of the rodeo you’re considering sponsoring.
Rodeo Audience Demographics
Rodeo audiences tend to come from communities with strong agricultural ties. Some rodeos also draw tourists interested in experiencing a rodeo for the first time and cowboy culture.
At first glance, it’s tempting to think that rodeo doesn’t draw large audiences. However, taking a closer look at key players shows just how many people are interested in rodeo and rodeo sports.
For example, the PRCA reports 40 million ProRodeo fans. The Professional Bull Riders Association (PBR) reports 83 million interested fans and 16 million avid fans. The Houston Livestock Show and Rodeo draws around 2.5 million people over its 23-day program of events.
While the audience breakdown between men and women varies by rodeo sport, it’s safe to assume an overall 50/50 split between genders. Men tend to be more interested in bull riding. Women tend to be more interested in breakaway roping and other women’s rodeo sports.
Rodeos are a family-friendly event, so you’ll see people of all ages at a rodeo.
Rodeo Audience Interests
The first place to start when understanding a rodeo’s audience interests is to start with the rodeo itself.
Veterinary services and medicine, saddles, and other services for animals will matter to a subsection of your audience.
Turquoise jewelry, cowboy boots, jeans, belt buckles, leather crafts and other fashion products will engage a rodeo audience.
Rodeos often sell beer and other concessions, which makes rodeo sponsorship a great opportunity for local breweries.
Taking things further, consider other products and services that would be relevant to families. Think dental and orthodontic practices, medial practices, physical therapy, law offices, grocery stores, and so on.
3. Sponsorship Value
Rodeo sponsorships often include any number of the benefits listed below:
- Logo on tickets
- Logo placement on website and in rodeo emails
- Logos on arena signs (banners on fence)
- Ads of different sizes in the rodeo program
- PA rodeo announcer promos
- Complimentary tickets
Sometimes you can negotiate a custom deal or a custom inclusion when you’re talking with a rodeo. As you review your sponsorship options, consider the value offered and figure out a way to track your return on investment.
Submit My Rodeo to the rodeo Calendar
Rodeo Ticket allows you to add your rodeo to our online rodeo calendar. Your rodeo will be viewed by thousands of potential cowboy participants and spectators. Spend a couple minutes to add your rodeo to this calendar of rodeos. If you submit your rodeo to the calendar, you will have the opportunity to upload either a photo or video or your rodeo.
Benefits of Including Your rodeo in the Calendar
Your rodeo is unique, and in addition to capturing the attention of our potential participants, you will be getting a free link back to your website. This will help you with search engine optimization. When Google and other search engines see that you have more websites linking to your site, you will come up higher in searches when spectators are looking for an rodeo in your area.
Find Local Rodeos Near You
When you are traveling, you can often find a rodeo locally. Rodeos are all over the country, and whether you are looking for a ranch rodeo, a IPRA Rodeo or a PRCA rodeo, there are rodeos to be found near you. Rodeo Ticket makes it easy to find these rodeos by zip code at the top of this page. Alternatively, you can simply search all across the USA for local Rodeos by date. Find a rodeo near you, today!
