How to Enhance Your Rodeo Ticketing Sales Strategy with Discounts

As you're developing your sales strategy and pricing, you'll determine a pricing strategy and how to incorporate discounts. Start with creating your rodeo ticket pricing strategy, then consider how to apply discount incentives.

Create discount incentives that make it easy to sell more tickets. Use the four strategies below to enhance sales:

1. Group Discounts
2. Bundles
3. Corporate Discounts
4. Promo Codes

1. Group Discounts

Increase order sizes and value with a group discount. Determine the minimum tickets you’d like to have in an order to offer a discount. Then, determine the discount rate.

Some people will buy one more ticket or find one more friend to come just for a price break. For example, you could offer 10 percent off on orders of 5+ tickets:

You offered a discount and collected an additional $10 – it’s a win for your attendee because they got a deal. It’s a win for you because you got an additional $10 and another person at your rodeo.

Once you have those numbers, set up the discount. It will automatically apply on all qualifying orders, so you don’t have to run a special campaign with a set promo code. You can even advertise the discount on your ticketing page to encourage larger orders.

2. Bundles

Another strategy for boosting sales is to offer bundles. With these deals, you’ll offer a set amount of tickets for a discounted price. You can offer a family deal with two adult tickets and two child tickets for cheaper than if the tickets were purchased individually. It’s another approach to the group discount.

3. Corporate Discounts

Consider offering discounts to corporations or local employers. If you organize health or fitness activities, reach out to local employers to see if they’re interested in offering a discount to their employees for a perk.

It’s a great strategy for getting more people to your event. It’s easy to set up as a corporate discount – just set the guidelines for the discount you’re offering per email address, specify the email domain, and the discount automatically applies to those orders.

4. Promo Codes

You can also create your own custom deals to match marketing campaigns – these codes can help you understand how successful your campaigns are and encourage people to buy while the discount is available.

Check out our comprehensive guide How to Increase Your Rodeo Revenue for more ways to sell more tickets.