Stop Scalpers, Chargebacks, and Chaos at Your Rodeo

Chargebacks.
Scalpers.
Chaos.

All three are a recipe for disaster at your rodeo.

Chargebacks eat into your revenue and profits. Scalpers do wrong by your attendees. And, disruptive attendees ruin the experience for others.

But, you’re not helpless against these forces. You can fight back to mitigate and prevent these bad actors from running your rodeo into the ground. And, it’s not hard.

Chargebacks

Chargebacks occur for many reasons:

• stolen credit cards
• miscommunication on a shared credit card
• disappointed attendees
• scalpers

Someone is issuing a chargeback because their credit card was stolen. One spouse buys tickets. The other doesn’t recognize the charge, and disputes it. These cases are more benign: the person whose credit card was stolen is a victim of theft, just as much as your rodeo is. The disputed charge that shouldn’t have been, is a communication error.

The other cases are clear examples of bad intent: 

• Disappointed attendees deciding they deserve a refund 
• Scalpers taking your business and reselling tickets (multiple times)

Case Study: Cowtown Rodeo

The Cowtown Rodeo in Pilesgrove, New Jersey had been plagued by chargebacks for years. We worked to address this problem by creating tools to block future chargebacks from repeat offenders.

In 2023, Cowtown Rodeo had $14,000+ in chargebacks. After we released our scalping blocker in 2024, they cut their chargebacks almost in half to: $8,147.

While not every chargeback can be prevented, you can create a strong defense. Rodeo Ticket offers multi-faceted tools that you can use to stop your chargeback regulars and even flag suspicious orders.

Scalpers

Some scalpers issue chargebacks. Others do not. Even the scalpers who aren’t stealing from you with chargebacks still affect your rodeo. Double-sold seats and invalid tickets create a customer service nightmare at the gate.

And, if scalped tickets are more expensive than your regular sales prices, it makes a hard customer service conversation more difficult.

If you have known scalpers, you can stop them from buying your tickets in the future with Rodeo Ticket’s tools for blocking purchases and flagging suspicious orders.

Case Study: Strawberry Days Rodeo

The Strawberry Days Rodeo in Pleasant Grove, Utah had had their tickets scalped for years. The scalpers sold their tickets at a high markup, which harmed their branding as a family-friendly rodeo.

With Rodeo Ticket’s tools, the Strawberry Days Rodeo prevented scalpers from buying its tickets in the first place, so it could remain the sole source for purchasing Strawberry Days Rodeo tickets. 

Disruptive Attendees

Someone picking a fight or drinking too much or being too loud makes for a worse experience at your rodeo.

You definitely don’t want those people coming back to your rodeo. With Rodeo Ticket’s tools, you can block those folks from buying tickets to your next rodeo. You’ll save yourself stress and ensure your attendees have a positive experience every time they come.