2026 Top New Features for Rodeo Ticket

Rodeo committees work hard to organize rodeos each year. We work just as hard to create software tools that makes that work easier and helps rodeo committees sell more tickets:

• Sponsors & Fundraising
• Marketing
• Financials
• Data
• Integrations

Sponsors & Fundraising

We’ve added new tools to help rodeo committees streamline operations for silent auction fundraising and sponsor sales:

1. Online Silent Auction
2. Sponsor & Contractor CRM

1. Online Silent Auction

Simplify and grow your fundraising efforts for your charity partners (or your rodeo) with free online silent auction software.

• Add Items & Pair Them to Benefit Specific Charities
• Set Bid Minimums & Bid Increase Increments
• Automate Notifications to Bidders When Outbid
• Automatically Charge or Invoice Winning Bidders

With this new tool, it’s easy to create a successful silent auction at your rodeo.

Learn more about Rodeo Ticket's fundraising tools for rodeos.

2. Sponsor & Contractor CRM

Track conversations and outreach with prospective sponsors and contract personnel for your rodeo. Set reminders and create tasks so you stay ahead of follow up.

You can also set sponsor sales goals and track your team’s progress towards them. With this tool, it’s easy to keep your sponsor sales operations going smoothly.

How to Get Sponsors for Your Rodeo

Marketing

We’ve added additional ways that you can grow your ticket sales and ticket revenue:

1. Upselling
2. Cross Promotion
3. Ticket Group Discount
4. Customer CRM
5. Additional Email Recipient Options
6. Extra Abandoned Cart Email Followup

1. Upselling

Before a fan finishes their ticket order, you can highlight other offers based on their selection. You can highlight your parking passes or another event time that they might be interested in. The ability to upsell helps you grow your sales.

2. Cross Promotion

Advertise your other rodeos and clubs from your ticket purchase confirmation page. If someone got tickets to your spring rodeo, they might want to get tickets for your fall rodeo, too.

3. Ticket Group Discount

Automatically advertise group discounts on your ticketing page and apply them automatically to eligible orders. You don’t have to manage extra promo codes, and you can choose what performances are eligible for a group discount and how many tickets qualify.

4. Customer CRM

Get granular information about your customers – ticket purchases, donations, merchandise, and registration. You can also see what emails they opened and if they’ve left you any reviews.

5. Additional Email Recipient Options

Send emails to people waiting in your queue or on your waitlist. You can also include people who signed up for an email notification when ticket sales open in your marketing campaigns.

Anyone in your queue or waitlist who didn’t end up getting tickets automatically get added to your email notification list, so you can include them in future email marketing sends.

Free Email Marketing Strategies for Your Rodeo

6. Extra Abandoned Cart Email Followup

Expand the effectiveness of your abandoned cart emails – we’ve added three customizable automated emails to our original one. You can automate additional follow up 24 hours, three days, and seven days after cart abandonment.

Sell More Tickets With Effective Abandoned Cart Emails

Financials

We’ve increased our revenue protection options, financial analysis, and payment options for rodeos and their fans:

1. Event Cancellation Insurance
2. Fee & Tax Payment Flexibility
3. Revenue & Spending Forecasting
4. Ticket Deposits
5. Apple Pay & Google Pay
6. Split Payments for Point-of-Sale (POS) & Director Sales
7. Schedule Ticketing & Registration Invoices

1. Event Cancellation Insurance

We now offer event cancellation insurance to rodeos. When you create your rodeo or copy it to next year, indicate that you’d like to have event cancellation insurance. Once you’ve indicated you’d like it, a 2.5% fee on the ticket price is added when your fans buy tickets. We pay the insurance company and help you with a claim when needed. It’s no additional cost or extra work for you.

Rodeo Cancellation Insurance Details

2. Fee & Tax Payment Flexibility

You now have more options for choosing who pays the service fee and sales tax. If desired, you can choose to split the service fee between you and the cardholder. If desired, you can cover the sales tax or pass it along to the cardholder to pay on top of your ticket price.

3. Revenue & Spending Forecasting

Forecast your spending and revenue with our software, and track your progress in real-time. All revenue processed through Rodeo Ticket’s system is automatically tracked. You can add external revenue and add expenses to understand your rodeo’s financial viability.

4. Ticket Deposits

Allow your attendees to split up their payments for expensive tickets. Customize what tickets you allow deposits for, the minimum percentage people must deposit, and when they need to pay the remaining balance by.

5. Apple Pay & Google Pay

It’s faster for your fans to complete their orders because we now accept Apple Pay and Google Pay, so they don’t have to type their credit card details.

6. Split Payments for Point-of- Sale (POS) & Director Sales

You can split payments at the box office with our POS app and from the backend completing a sale as a director.

7. Schedule Ticketing & Registration Invoices

You can now schedule ticket invoices and registration invoices to be emailed at a different date. This flexibility makes it easy to finish your invoices and get them sent to your fans on time.

Data

With more data, you can make better decisions and identify opportunities for your rodeo:

1. Median Order Stats
2. New Preset Marketing Source Reports
3. More Email Stats
4. Custom Graphs UI Revamp

1. Median Order Stats

Get to know your typical buyer by understanding your typical order. We now show you the median order dollar value, ticket quantity, and time to complete checkout. With this information, you can plan marketing campaigns and implement strategies to increase your order value and ticket quantities.

We opted to show the median over the average because an unusually large order can skew the results.

2. New Preset Marketing Source Reports

Understand how people are finding your ticketing pages and registration pages, what devices they’re using, and how much revenue comes from each source. You’ll know which channels are driving the most revenue for your rodeo and can make better marketing decisions going forward.

3. More Email Stats

We’ve added more stats to make it easier to measure the effectiveness of your emails and marketing campaigns. Look at open rates, click through rates, and conversion rates for each of your emails. Identify what makes an effective subject line and email message, then continue those practices in future emails.

4. Custom Graphs UI Revamp

We’ve revamped how our custom graphs builder works so it’s easier to create reports and graphs. We still have our pre-built reports for rodeo committees, so you may already find the reports you need.

How to Create Custom Reports in Rodeo Ticket

Integrations

Expanding and improving our integrations helps you get the most out of our free rodeo committee software:

1. Zapier Integration
2. QuickBooks Integration
3. Come Volunteer Integration Improvements
4. Internal Membership Integration Improvements

1. Zapier Integration

With our Zapier integration, you can continue using the software you’re currently using for marketing, data analysis, etc. Common softwares accessible with a Zapier integration include HubSpot, Salesforce, and Mailchimp.

• REST API Documentation
• Webhook Documentation

2. QuickBooks Integration

Quickly get the financial data you need where you need it with our QuickBooks integration. Either transfer your data from Rodeo Ticket to QuickBooks Online or get an easy download to use with your desktop QuickBooks App.

3. Come Volunteer Integration Improvements

We’ve deepened our integration with Come Volunteer to help you streamline your volunteer program management:

• Text Messaging (SMS) to Volunteers from Rodeo Ticket
• Autogenerated Promo Code Options Increased

Benefit from free volunteer management software with our Come Volunteer integration.

4. Internal Membership Integration Improvements

We’ve added new ways that our membership management system works with our event ticketing system:

• Membership Discount for Ticketing – Create a discount for local clubs that members can redeem with their member identification number. You don’t have to create or manage any new promo codes for this discount.
• Member Reserved Seating – Password-protect seats for club members that can be unlocked with their member identification number.

With these tools, you can market your rodeo to local membership organizations using our system and offer perks to those clubs.