Scalpers.
They buy a lot of tickets and then resell them with hiked prices. Worse, they sell the same ticket to multiple prospective attendees. That’s a big customer service problem. They might even issue a chargeback, which creates more work for you.
They’re ruining your customer experience. They’re messing with your brand. They’re taking up too much of your time.
You need to stop them in their tracks.
And, it’s easier than you think.
Scalpers sometimes create orders to hold seats and never finish these orders. This makes it harder for your attendees to get tickets since it looks like availability is low.
You can combat this strategy on Rodeo Ticket. Our checkout carts have a timer. If an order isn’t completed in that time, the seats are returned to inventory so other attendees can purchase them. This setting is automatic, so you don’t need to do anything to benefit from it.
Scalpers also buy a lot of tickets – more than your typical order. Then, they resell these tickets at higher prices. They may double sell the tickets and even issue a chargeback.
On Rodeo Ticket, you can limit the number of tickets people can purchase in an order. To set this number, look at the most common number of tickets people purchase in an order. If you have regulars who purchase more that this limit, you can give them contact information and manage those purchases at your office or over the phone. Use an invoice so they don’t have to complete multiple orders.
From your Rodeo Ticket account, choose “Ticket Settings”, then “Edit Form” from the sidebar menu.
At the top of the page, select the “Settings” button. You’ll see an option to limit tickets in two ways:
Once you’ve set your limits, close the window and the settings will save.
If you’re tired of scalpers and chargebacks, you can block the people you’ve identified using Rodeo Ticket’s software.
You can submit an email or mark a specific chargeback to be blocked. Rodeo Ticket’s software then uses multiple identity markers to block these people from making future purchases from your rodeo.
To access this feature, select “Financial” and “View Financials” from the sidebar menu. You’ll see a button that says “View Blocks and Invoices”. Click that button. Then toggle between views from the dropdown menu.
From the “Unpaid Invoices” and “All Invoices” pages, you can select specific transactions to block. Using the block button on the right.
From the “All Blocks” page, you can enter emails to block at the bottom of the page.
Scalpers take the fun out of your rodeo. Using Rodeo Ticket’s tools, you can stop them before they even get out of the gate.
More Strategies for Preventing Scalpers and Chargebacks
